SEO is full of very competitive people who are all going after the same keywords as you, so what are you going to do about it? Are you going to do the exact same things as everyone else? Most people just write a 500 word article then try to build backlinks to it. There is definitely nothing wrong with that and you will see success, but sometimes you need to take your game to the next level.
There are certain SEO techniques people don't use. Maybe they don't know them, or maybe they don't think these techniques are needed. I want to share some of them with you today because if you start using them they can bring quick success. Sometimes doing something different is the only way you can compete with people who have years of SEO experience behind them.
Write longer articles
When you write a short article it means people don't get enough quality information out of it. You might be a great writer, but I don't think you have the power to blow someone away within a few hundred words. That is usually the same length as an opening paragraph in a novel or magazine article. If you want to increase your chances of getting better rankings you should write more words.
Sprinkle long-tails around
Because you're writing longer articles it also means you have the chance to sprinkle more long-tail keywords throughout them. This would happen naturally, but if you go into some keyword research software and look for a bunch of easy-to-rank-for keywords you will obviously see better results. Sometimes you can rank for them just by mentioning them inside an article, so your traffic will keep snowballing.
Manipulate link juice
Everyone should have powerful pages on their site that contain some of the best information they have available. These pages should be used to try ranking for some of the most powerful keywords in a particular niche. If you have these pages on your site you need to make sure lots of links are pointing to them from other pages because it will mean a lot of link juice flows through to them.
The rule of 200
You definitely can't expect everyone to link to your new articles until you've built up a great reputation. In the beginning you have to do everything yourself and this is what separates the winners from the losers. Email 200 people every time you publish an important article and let them know their readers would enjoy it. You won't get 200 links, but you might get 20.
Easier to find
We've already talked about powerful pages, but this is another technique you can use. Make sure they are easily visible on the homepage. It means more people will be able to find those pages and read them. Then they can share them on social media or in forums. Backlinks will be getting built at a faster rate and your rankings will increase because of it. Pages with a lot of traffic always become super successful.