In the ongoing quest to increase website traffic,many website owners and businesses are learning the value of social networking; owners can attract new users to their websites through popular, user-driven websites like Facebook, Twitter and StumbleUpon. Each day, millions of users gravitate to social networks, where they can connect with others, share entertaining content and build new relationships. Social networking presents limitless opportunities to those who own and operate individual or business websites.
Before you take the plunge into this ever growing trend, you need to understand how social marketing could lead to more page views.
Social Networking Targets Large Audiences
Social networking websites allow instant access to a large audience and user base. It takes mere minutes to create a profile on any highly trafficked social website and to begin posting information about yourself, your website or your business. The fun begins when you start adding friends who share your interests or who might be interested in your business. You can even go so far as to zero in on a niche, which can increase targeted traffic. In time, you’ll attract users to your website and gain valuable back links, both of which can lead to more page views.
Most Professionals Use Social Networks
Many online business owners have heard of social networking but are some what hesitant to use it as an advertising tool because they’re under the impression that these networks cater to youth—and if their business isn’t aimed at a young market, then they shouldn’t waste their time. They fail to see the value in it. This assumption is completely false; many social networking websites target career professionals, not teenagers. A recent survey conducted by the Institute for Corporate Productivity reports that approximately 80% of business professionals use personal and professional social networking websites. The same survey reveals that most professionals gravitate to LinkedIn, followed closely by Twitter and Facebook.
Save Money With Social Networking
When you have millions of users at your disposal, why would you even want to buy website traffic with a PPC campaign? Instead, add social networking strategies to your online marketing plan and save yourself some money. Numerous fortune 500 companies, including Bank of America, are monetizing with social networking applications, blogs and photo galleries.
In fact, according to Yahoo! Senior Product Manager Laura des Dorides, many companies that purchase micro-websites (i.e. websites geared to promoting one brand of a company) on the Yahoo Network now demand that social marketing tools - like Facebook applications and Flickr photo galleries be included. They understand that these tools generate traffic. Getting traffic for free is a rather large topic and it is not possible to list all the ways to do it. However, if you know apply the most important ways – i.e. the ways we have discussed here and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.