Now that you have managed to buy or build your own website business, whats next? In order to succeed online, you will need to apply some sort of website promotion so that your website will be visible to anyone searching the Internet for your type of product, niche, or service. It is a popular belief that all websites are searchable by search engines, but it is not as simple as one may think. Website promotion can require a lot of work.
Website promotion suggests that submitting your site to directories first is more important than submitting to search engines. These two are different in such a way that sites submitted to directories are only approved if it has high quality and useful content, where search engines will just simply accept submissions of sites or pages. In submitting a website to a directory, make sure that you read and follow the directory’s rules, policies and instructions. Keep in mind that the editors will do a thorough inspection of your website content.
Submitting to search engines definitely helps in website promotion but this can take quite some time, usually around 3 to 6 months. There are a number of things to consider when submitting to search engines, you must prepare your website. Also, you will need to learn some SEO or search engine optimization. This can be done by optimizing your website by improving the elements of web design like adding relevant keywords and phrases on the website, editing meta tags, image tags, etc.
Some of The Most Widely Used Website Promotion Techniques Include:
This is where you let people link your site to theirs. In this way, you can generate more new visitors and improve your ranking in search engines at the same time.
That are topically relevant to your website and let other people publish these like in article directories. You may also opt for email newsletters that include a link to your website. This way, your subscribers are informed and updated on what’s going on in your website promotion.
Posting on forums or discussion boards
Forums are greatly increasing in popularity and this is a good way to spread the word about your website.
In line with posting on forums
You may also want to use a signature file, this is a text with a link back to your site that is inserted at the end of your posts.
Promote your website with banner ads
Display your banner on other websites related to your content. But be sure that your ad is well designed.
Write a press release
This can definitely help in website promotion. This is where you write an article about your website and submit it to different publications, you will get new visitors and more traffic in no time at all!
Now that you know a little more on what to do, you should also know what you have to avoid as well. One of the most common mistakes made is relying on a free web hosting service. It’s harder for search engines to detect your website if it is hosted on a free hosting service.
If you are serious about starting a website business and in it for long term, then paid web hosting is the best way to go.
There are numerous companies that provide excellent hosting at a very low price like Godaddy and and also offer affordable domain name registration as well. Website promotion can be a tricky task but with a little research and effort, you and your website business will be a success before you know it.